Date : 14-09-05 13:30
Busan Biennale, Signs a Joint Marketing MOU with HNT Hana Tour
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Busan Biennale, Signs a Joint Marketing MOU with HNT Hana Tour


- Practically Launches Into Attracting Spectators

with Tour Product Development and Mutual Publicity Cooperation -

Busan Biennale Organizing Committee (hereinafter the 'Organizing Committee') will launch into the publicity of Busan Biennale 2014 along with attracting domestic and foreign spectators.


The Organizing Committee and HNT Hana Tour had signed 'Busan Biennale-HNT Hana Tour Joint Marketing Agreement' with the acting executive director of Busan Biennale Organizing Committee Kwon Dal-Sul and the Southeast District Sales Department Head of HNT Hana Tour Lee Young Mo in attendance at the Southeast District Sales Headquarters of HNT Hana Tour on July 28th.

The key details of recent agreement are the development of 'Busan Art Tour' product and joint marketing targeting domestic and foreign tourists. To make this possible, the two parties will establish mutual publicity support and close cooperation system online and offline to enter into the task of informing various tourist attractions of Busan and Busan Biennale 2014 to domestic and foreign tourists. The upcoming 'Busan Art Tour' to be developed through the MOU with HNT Hana Tour would become a good opportunity to show the cultural potentials of Busan and sound out the possibility of cultural tour as new growth engine beyond a simple tour product as a cultural tour product including Busan Biennale and various cultural art contents of Busan. Above all, the Organizing Committee is planning various viewing support services such as giving away Busan Biennale 2014 souvenir and supporting the explanation of artwork while watching the exhibition for the people using the art tour product.

'Busan Art Tour' product is officially scheduled to be sold from coming end of August after detailed planning and arrangement. For detailed inquiries on the 'Busan Art Tour' product, contact PR/Marketing Team of the Organizing Committee (+82-51-503-6580).


On the other hand, the Organizing Committee had promised active support for mutual publicity and attracting viewers through a business agreement with the 5th Fukuoka Asian Art Triennale in June as well as actively stepping forward in attracting domestic and foreign tourists such as opening up foreign reporter briefing sessions in Japan and China.


Meanwhile, Busan Biennale 2014 will be held at the Busan Museum of Art, Busan Cultural Center and Suyeong factory of KISWIRE, Ltd, etc under the theme of Inhabiting the World while various accompanied events will also be prepared at the same time.